CB Realty, Kailua 

Sending Monday good vibes from Kailua Beach by Kalama Beach Club. Walk to this beach from our upcoming listing on Hualani Street.  We highlight beaches and parks around the island every Monday. Share the good vibes. Want to know more about a community or Hawaii homes? Message us!  What other Monday spot should we feature? 

• Target audience for this (FB) post is 35-50 year old,  potential homebuyers who are relatively new to the island. The've relocated here for work, military or government orders. The are excited to be here and want to learn about the island.
• Seeking to expand reach and engagement with shares, messages and comments . CTA is "Share our good vibe video."  Second CTA is an invitation to DM. Third CTA is "Tell us what you want to see."
• Tactics include using a beautiful and enticing iPhone video of a local beach, "what's around that corner?" as well as prompting a share, offering more info/help and ending with a question, compelling engagement. FB copy is more conversational, using sentences. 
• Posting on Facebook with consistent weekly posts, we feature cool local beaches and parks, connecting viewers with community and adding value.  
• For CB, it's positioning them as ambassadors of the area, and helpful.
• Monday good vibes strategy over the weeks includes chill audio and video, leading to the focus area to keep viewers engaged to the end.
• This will post at 1:00 pm, which studies show is the best time to post on FB for engagement. For Monday, just saying hello to start the week. Staying top of mind, not too salesy. 
• Facebook has "Page Insights" which tracks post reach and engagement, new likes and check-ins. We will also track shares, DM and comments to measure success. 

CBKailua  Coming Soon!  Kailua, Coconut Grove, remodeled home 3/2. Finally, what you've been waiting for.  Want a preview? Message Us! #kailuahomes  @sharihooksrealtor #kailuarealestate

 Where would you like to live?  

• Target audience for this (IG) post is 25-40, employed, potential homebuyers looking for an updated turnkey home. They are busy, and frustrated with low inventory.
• Seeking to get buyers off the fence and contact CB for real estate help. Or share with a friend who's househunting. CTA is "Message Us" for a preview. Overall goal is to convert clients.
• Tactics include using an enticing slideshow set to upbeat music, and ending with a question prompting engagement.
• Posting on Instagram with consistent weekly posts, featuring new listings, homes coming soon, viewers can rely on seeing something new on Tuesdays.
• For CB, it's branding them as top listors in the low inventory market, someone to know to stay ahead of the game.  
• Tuesday strategy includes tactics like using video, behind the scenes prepping, voiceovers, facial presence, pets at the featured new listings, including links with CB tips. May include polls, prizes for shares, tags, mentions for engagement.
• This will post at 8:00 pm. Studies show it's the best time to post on IG for views and engagement. Posting this on Tuesday since Monday's post is more community-based, to remind CB is not only a community connector, but also realtors.
• Instagram has a "view insights" tool to measure views, likes, comments, shares. We'll monitor viewer to client conversion too, and adjust as needed testing new tactics.

CBKailua  We love Bottleheads!  Win $50

Mention five friends in the comments for chance to win $50 gift card to Bottleheads!  Fridays, we tell you about a favorite local business. @bottleheads_hi  #mykailua #kailualife   

What's your favorite happy hour spot?

• Target audience for this (IG) post is age 25-40, employed, potential homebuyers who care about where they live and want community. 
• Seeking to stay top of mind, and grow reach and engagement through views, shares, mentions. CTA is "Comment below with 5 mentions." 
• Tactics include using a giveaway to compel action, and ending with a question, compelling engagement. 
• Posting on Instagram with consistent weekly posts, we feature cool local restaurants, shops and businesses, connecting viewers with community and added value. 
• For CB, it's tapping into the local business's following as well, and vying for reciprocal mentions or tags from other businesses.
• Friday strategy over the weeks includes sharing posts from the businesses, video or brief interview video. Videos get most engagement, so will be used often.
• This will post at 8:00 pm, which studies show is the best time to post for engagement, on Friday, in time to make weekend plans, including plans to socialize, or househunt. Top of mind, not too salesy.
• Instagram has a "view insights" tool  to measure views, likes, comments, shares, and we'll monitor comments for new mentions and gauge if those mentions became followers, to test this strategy.